![]() The comic features the complete original story and illustrations, reformatted for the micro size, as well as activities such as exclusive how-to-draw content and a spread for reusable sticker play. My Little Pony Micro-Fun Packs are merchandised in the trading card and card game section at mass retailers and include a 22-page, 5.75 x 3.75–inch My Little Pony comic. “We want to get My Little Pony out there in as big a way as possible and get it in front of people who might not go into a comic book store.” “Traditional comics don’t have a big footprint in mass retailers,” noted Ted Adams, IDW’s CEO and publisher. IDW, the comic book licensee for Hasbro’s My Little Pony, is enlisting the property to help it introduce a brand-new format into mass retailers such as Walmart, Target, and Toys ‘R’ Us. ![]() My Little Pony and IDW Ride into a New Channel in October 2012, is represented for licensing by The Joester Loria Group, with which Penguin works on other properties, including Eric Carle. “It’s a good platform for preschool properties.” ![]() She points out that the network, formerly Playhouse Disney, has successfully reinvented itself to become a key competitor to established preschool channels such as Nick Jr., and has launched some of the most popular current shows for this age group, including Sofia the First and Doc McStuffins. “One of the compelling things about it is that it’s on Disney Junior,” explained Burke. “The show is adorable and it hits the key themes that are relevant to preschoolers,” she added. The company has been seeking properties that would be a good fit for early learn-to-read formats, such as 8x8 storybooks, sticker books, and e-books, all of which are under consideration for The Hive. “We have great classics for preschoolers, including Peter Rabbit, but we need to offer our retailers something new and fresh,” said Lori Burke, Penguin’s North American director of licensing and consumer products. The story by Kim Newman and Maura McHugh could have probably used a bit more foreshadowing before the big reveal near the end, but it’s still off to a fantastic start.Penguin Books for Young Readers will launch a publishing program in the first half of 2015 tied to The Hive, a 3D-animated TV series from Space Enterprises that airs in the U.S. The art work by Tyler Crook is a perfect match, giving the story a classic feel while still rendering the actions sequences fluidly. The story is a slow burn, filled with fascinating characters while exploring the rotting form of evil that can often hide beneath the more mundane and backwards part of this world. ![]() I am, however, a huge fan of Lovecraftian horror, which this most definitely nails in pace in tone. I’ll admit to not being very well-versed in Mignola’s universe. Right about here is where the giant eels show up, giving us a chilling action sequence while confirming that something terribly evil does indeed lurk in the town of Hallam…and Grey is determined to find out what it is. After Grey shows him to be completely full of it (and comes across an actual clue himself), the lawman express dismay at having a ‘spook’ assigned to such a serious investigation. Later, the local constable doles out his own ridiculous theory on the murder. Supernatural hints are sprinkled throughout his time in the town along with tales of an inbred, backwards village being transformed into a commercial/industrial utopia via the benefit of the elixir’s manufacturing and sales. The murdered subject was there previously by order of the crown to investigate it, hence why the case has received such scrutiny.Įdward Grey: Complaining about routine investigative work before Fox Mulder made it cool. Grey is sent to Hallam, the town that manufactures a popular health elixir. The case he has been commissioned for appears to be a simple murder, but it comes from the Queen herself… meaning that he has no option but to take it.Īs you may have guessed, however, things are not simple at all. The story begins with Grey being pouty about receiving an assignment beneath his substantial investigative abilities. Listen to the latest episode of our weekly comics podcast!
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